All Use Cases
Retail 7 January 2026 5 min read

Mass Retailer

How a Mass Retailer is driving store performance in real time at no extra costs

📋 Business Context

A large French distribution network, with hundreds of points of sale across the country, needed to modernise its sales management. Regional managers needed to be able to monitor the performance of their stores and make quick decisions to adjust sales activities.

In an industry where responsiveness makes all the difference, having a consolidated and up-to-date view of sales is a major competitive advantage.

Challenges

  • Data centralization: Consolidate sales data from all stores in real time
  • Year-over-year comparison (YoY): Compare current performance with the previous year
  • Rapid detection: Quickly identify underperforming regions and/or stores
  • Decision support: Provide regional managers with a tool to adjust and optimize sales actions
  • Easy adoption: Deliver a user-friendly dashboard requiring little to no training

Solution implemented

  • Interactive sunburst: Revenue breakdown by region and sector with drill-down
  • N vs N-1 chart: Visual comparison of revenue by region (year-over-year)
  • Dynamic France map: Revenue trends by region/department with color coding
  • Scrollable detailed table: By sector, store, and city, including Margin vs N-1, YTD, Revenue trend, Margin
  • Store map: Store locations with performance trends by point of sale
  • Filters: Selection by Regional Management / Sales regions (DR/CSR)

Key results

  • 10-second detection: Instantly spot underperforming regions
  • Full drill-down: Zoom into a specific sector, state, or store
  • Trend identification: Detect stores showing negative trends vs last year
  • Near real-time responsiveness: Quickly adjust sales actions
  • Zero training required: Intuitive interface adopted immediately
  • High adoption rate: Widely used by regional managers
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