All Use Cases
Non-Profit 7 January 2026 5 min read

American Red Cross

Modernising donation reporting to optimise fundraising

Business Contexte

The American Red Cross is one of the largest humanitarian organisations in the world. With a presence throughout the United States and numerous regional offices, it manages massive fundraising campaigns to finance its disaster relief operations.

The organisation relies on SAP BusinessObjects and has existing donation universes containing complete contribution histories. Field staff, who are often mobile, need access to performance data from any device.

Challenges

  • Attractive dashboards: Create modern visualisations from existing donation universes.
  • Facilitate analysis: Speed up decision-making for fundraising teams.
  • Mobility: Make data accessible to mobile staff in near real time.
  • Cost control: Achieve these objectives without additional SAP BusinessObjects licence costs.
  • Integrated mapping: Track territorial coverage and the performance of remote offices
  • Field visibility: Improve responsiveness in the field

  • N4V Maps: Intuitive analysis by region, state and office with Google Maps functionality
  • Drillable widgets: Analysis of donations by marital status, race and gender
  • Time series graphs: Donation trends over 6 months
  • Export and navigation: Home, Search, Location, Download and Reset buttons

Key Results of the POC

  • Mobile accessibility: Collection staff can access responsive HTML dashboards on any device.
  • Segmented analysis: Fundraising efforts can be analysed by marital status, race and gender.
  • Intuitive geographical analysis: N4V maps allow drill-down by region, state and office.
  • Google Maps integration: All native mapping features are available.
  • No additional licensing costs: Solution deployed without additional SAP licences.
  • Improved field responsiveness: Better visibility for remote teams.
American Red Cross Non-Profit
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